ALBERTA PREMIUM & SHARP
One of the best parts of the holidays is the great excuse that they provide for catching up with old friends. Of course, at this time of year, even casual get togethers have a way of suddenly feeling like they require a full-on task force to plan. But personally, we prefer taking a more laid-back approach to getting the gang back together. Because if there’s one thing that puts a damper on fun seasonal socializing, it’s stress. No one can relax when a host is worrying about delivering a picture-perfect experience.
Don’t get us wrong — we still do our part to ensure that a good time is had by all. But really, that just comes down to making sure that everybody has a glass of something truly special in their hands. After all, you do want to show your friends that they’re worth some real effort — you just don’t necessarily need to be the one who made all that effort.
When it comes to selecting something that they’ll really appreciate, we’re opting for Alberta Premium’s two new ultra-premium expressions, Alberta Premium Cask Strength and Alberta Premium 20 Years Old. Launched this holiday season, both are available for a limited time only. Carefully crafted with great care and expertise, they reflect the kind of serious care and skill that save you from having to do anything much more complicated than set out some distinguished whisky glasses.
That’s because, first and foremost, both are a great reflection of the Canadian outdoors, as they are made from 100 per cent Canadian prairie rye mash bills and Rocky Mountain water. While this means they make a perfect follow-up to a hard day of hitting the ski trails, even if you’re just sipping them from the comforts of a condo in the city, you’re still getting a taste of western Canada in all of its wild glory.
Just as importantly, they also reflect the serious whisky-making skill of Alberta Distillers Ltd. — one of the few remaining 100 per cent Canadian rye whisky producers in North America. This gives the company a unique perspective, informed by their 73-year heritage of quality whisky production and strong western rural values, that results in a unique, incredible taste.
The first of their seasonal offerings, Alberta Premium 20 Years Old, is an elegant and sophisticated whisky, superbly blended and aged to perfection to deliver an ultra-smooth expression with a warm and lingering finish. Notes include buttery caramel and toffee, along with an underlying wood taste gradually strengthened over two decades. While most Canadian whiskies with an age statement don’t have much rye in them, what makes 20 Years Old so special is that it is made from 100 per cent rye — making it truly a bottle worth sharing with friends this holiday season!
Meanwhile, Alberta Premium Cask Strength is aged in charred oak casks and drawn straight from the barrel, uncut and completely undiluted, to create an exceptionally smooth taste. With notes of caramel, vanilla, and chocolate, balanced with black currant spice, it brings together a perfect medley of flavours that make a natural fit with this time of year. While it is Alberta Premium’s debut Cask Strength marque, it reflects the company’s deep expertise with using barreling to shape a spirit’s profile.
So this month, save yourself from trying to sort out the complicated proportions for some too-sweet punch cocktail, or worrying about getting the internal temperature right on the main courses. Opt for a relaxed afternoon spent tasting the best new expressions from Alberta Premium. Chances are, you’ll end up with much better conversation as a result.