The blend of technical ultra-thin watchmaking and impeccable high jewelry creations sets Piaget apart from its counterparts. Georges-Édouard Piaget felt a passion for watchmaking from a young age, in 1874 at only 19 he set up his first workshop on the family farm. Here, he dedicated himself to creating high precision movements and components. Even in these early days, his motto “always do better than necessary” is what pushed him to have a self-surpassing attitude that would continue to motivate Piaget today. The obsession with ultra-thin watches started with Valentin Piaget, who pursued this sleek technicality to cement it as a signature of the brand. In 1957, the mechanical hand-wound 9P caliber is what brought Piaget to centre stage for ultra-thin movements, causing a splash at the Basel Fair. In 1960, the journey continued with the ingenious micro-rotor concept that enabled Piaget to create the thinnest automatic movement in the world, 12P caliber This established Piaget as the reference for elegance in men’s ultra-thin watches.